| ISSUE 13 - Jul 2012 |
| Olympian efforts will bring rewards Welcome to 'Service Without Boundaries', the U-Freight Group's customer newsletter, our 13th edition. In the UK, I gather that there has been mounting excitement about the ongoing 2012 Olympic and the impending start of the Paralympic Games. A recent survey by Deloitte found that the Games are providing a significant boost to ‘Brand Britain’ particularly among the growing numbers of middle class consumers in China and India. The Olympics deliver a powerful metaphor for freight forwarding, with some striking parallels. Fierce competition, victories gained by sometimes the smallest margins, goals and targets set and achieved, the establishment of long-term and short-term strategies and tactics, hard work, perseverance, determination, teamwork, dealing with success and recovering from failure and setbacks – those are all key challenges in both worlds. Success in sports and freight forwarding alike relies on the ability to continually move performance to higher levels. What you achieve this year will never be good enough next year. Goals and standards move onward and upward, creating an unrelenting demand to find new means and methods to ensure the delivery of performance curves that can seem tantalisingly, or even impossibly, out of reach. The ability to thrive under intense pressure is perhaps the most defining characteristic of elite athletes. They excel when the heat is turned up and stay focused on the things that really matter in the face of potential distractions. They are able to bounce back from setbacks with a determination and intense desire to succeed. And, most crucially, they are able to maintain their belief in themselves in the most trying circumstances. I am sure that this will strike a chord with everyone reading this newsletter, whether you are a customer of U-Freight, or a partner of ours in the supply chain. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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